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ReJAVAnate brings coffee culture to Las Vegas

Coffee. I know what you’re thinking: Starbucks. As reliable, ubiquitous, and consistent as Starbucks is, it’s nowhere near the bottom line when it comes to coffee. In order to expand at the nearly viral rate that they have, Starbucks needed to make a few compromises and luckily that left just enough room for a few independent coffee shops. ReJAVAnate Coffee Lounge is one such place that isn’t just hanging in there, it’s thriving.

It picks up where Starbucks left off – or maybe never really was in the first place. Community-oriented, ReJAVAnate is as concerned about the cultural experience as much as the product they serve. Work from local artists adorn the walls, space is free for people who want to perform there and, in addition to having two Internet-connected work stations, they provide a free wireless connection. Kind of puts paying for a hotspot in perspective.

I was there once and I couldn’t help but overhear a conversation the barista was having with a couple of customers. I hope I’m not giving away company secrets, but he tells them that when he was hired, coffee was the second priority. A far second, in fact, to talking to and interacting with customers and making them feel welcome. I have tell you, they certainly practice what they preach. I was greeted three times before I even ordered my coffee. I’m not talking the hokey, canned greeting you get from someone obligated to shout the company line either. I’m talking about a real, honest-to-goodness hello. Wasn’t even a hello, as much as it was a “hey man,” but it somehow seemed much more authentic.

Of course, a coffee lounge would be worthless if it didn’t make good coffee and ReJAVAnate does. Unlike the automatic espresso machines you’ll find in Starbucks, traditional espresso machines grace the counters here. I’ll admit, in the hands of a new barista or a barista who stopped caring, a traditional espresso machine can turn out some terrible coffee. But you put that thing in front of someone who knows and respects the craft and you’d be hard pressed to find a better cup. Thankfully, I’ve only ever experienced the later there.

I know I’m not the only one taking notice. ReJAVAnate was voted #19 in Las Vegas Life magazine’s “100 Best Things of Las Vegas.” Now I’m not trying to dump on Starbucks, which is also very community-driven. The thing is, Starbucks just feels much more global and there isn’t anyway around that. It’s nice to see that there are still places willing to take care of us local folk.

For more info and a full schedule of events, check out their website.

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